About Us

Leave nothing to chance

SMOOSHOP LLC was born by combining the complementary competences of two watch and luxury lovers who linked up with each other in the fashion capital. In order to fill the striking gap they noticed in the watch market, the talented pair united the respective “savoir-faire” to create a groundbreaking brand of timepieces.

At SMOOSHOP we believe to contribute to the factors that define fashion, by offering every season the best creations. Our concept rules out what already exists, it is pure innovation. Our groundbreaking and beautiful designs are the result of a creative work focusing on each and every possible detail.

On our products, curves and lines are studied to the extreme in order to give the perfect effect that leads to beauty, to radiate creativity and to offer something totally new to fashion.